Concept testing
Compare creative territories and concepts before production. Use the findings to choose a direction and identify elements to develop.
Solutions / Creative Intelligence
Creative intelligence, from concept to final cut.
Use concept testing, creative diagnostics and edit recommendations to guide your next production or campaign.
Creative Intelligence
Creative Intelligence in practice.
Brainsights measures audience response to creative, from early territories to finished assets. We examine where attention, connection and memory encoding change, then use the findings to recommend what to keep, change or cut.
Start with a question
What do you need to know?
- Which creative territory should we take into production?
- Where does our story connect, and where do we lose people?
- What should we keep, change, or cut?
- How does our creative compare with the competitive set?
Working together
Test, diagnose and refine.
Creative diagnostics
Examine audience response across a finished asset, with neural measurements synced to the content. Identify moments that hold attention or need further work.
Rough cuts and cutdowns
Use moment-by-moment findings to guide edits and shorter versions. Get recommendations on which scenes and messages to retain.
Related products
Tools for creative decisions.
Partnership intelligence
IntegrationEQ
Measure audience response to brand integrations and compare their performance with Brainsights’ benchmarks.
Discover IntegrationEQCreative optimization and diagnostics.
CreativeIQ
Diagnose audience response and use the findings to refine rough cuts and cutdowns.
Discover CreativeIQGet in touch
Discuss your research project.
Tell us what you want to test and the decision you need to make. We’ll work with you to scope a study.