Brands
Test concepts, evaluate campaign assets and compare audience response to your brand and competitors.

Company / About
A neuro-intelligence platform for creative, innovation and media. We work with the people who make, place and measure content.
The platform
Brainsights combines neuroscience, technology and research to help teams test ideas, improve creative and measure media impact.
Clients work with us through Creative Intelligence, Neuro Labs and Media Impact. SI Maps and IntegrationEQ put that research to use in billboard planning and brand integration measurement.
Our audiences
Test concepts, evaluate campaign assets and compare audience response to your brand and competitors.
Assess creative territories, refine edits and use channel research to inform media planning and buying.
Examine the response to a story and identify which moments to keep, change or cut.
Measure how audiences respond to content and brand integrations to support partnership decisions.
Design studies around new questions, technologies, and real-world environments.
The people behind the research
Our research participants — the “Brainers” — are the people behind our data.
They take part in studies of content, technology and media environments. Their participation makes it possible to study audience response across these experiences.
Get in touch
Discuss a research project, or find out how SI Maps, IntegrationEQ and CreativeIQ could support your work.