Company / Publications

Publications

Research papers and reports from Brainsights.

The 3S of Successful Brand Integrations
A meta-analysis of Brainsights IntegrationEQ data reveals the key ingredients of effective brand integrations.
Read PDF (613 kB)
Branded Content and the Brain
Can branded content outperform advertising?
Read PDF (3.2 MB)
Building a Brand in the Brain
Droga5’s famous Truth campaign for The New York Times is perhaps the most highly acclaimed advertising campaign of the last decade, winning at both Cannes and the Effies, and helping to fuel a transformative business turnaround.
Read PDF (3.3 MB)
Audio Brand Storytelling Intelligence
Audio is the brand building channel you didn’t know you had.
Read PDF (1.9 MB)
Exposing the Unconscious AGE BIAS in Media
Brainsights reveals the cross-generational biases of Canadian consumers—and how marketers can best speak to a forgotten generation.
Read PDF (316 kB)
Unwrapping the Mind of the Holiday Shopper
With our Holiday Ad Effectiveness Report, you’ll have the insights you need to develop advertising and content campaigns that speak directly to the mind of holiday shoppers this season.
Read PDF (64.7 MB)
Attention spans
In 2015, Microsoft published a research study on the subject of human attention in the digital age. Brainsights partnered with Microsoft to provide the neurological component of that work.
Read PDF (2.1 MB)