Assess brand integrations
Measure audience response to a brand moment in the context of the surrounding content.
Products / IntegrationEQ
Measure the impact of brand integrations.
IntegrationEQ measures neural response to brand integrations within content and scores their performance against Brainsights’ benchmark database.
Partnership intelligence
IntegrationEQ
IntegrationEQ examines brand moments within the full content experience. It measures audience response and scores integrations against Brainsights’ benchmark database, giving brands and media companies evidence for partnership evaluation and renewal.
Get started with IntegrationEQIn practice
How to use it.
Add context with benchmarks
Interpret integration performance with reference to Brainsights’ benchmark database.
Inform partnerships
Use the findings in partnership performance reviews, planning and renewal discussions.
Media Impact
Research beyond the product.
Explore channel research, media playbooks and partnership measurement through Brainsights’ Media Impact solution.
Explore Media ImpactGet in touch
Get started on your next integration.
Discuss a research project, or find out how SI Maps, IntegrationEQ and CreativeIQ could support your work.