Diagnose creative performance
Examine audience response to identify where your creative holds attention, builds connection and supports memory encoding.
Products / CreativeIQ
Creative optimization and diagnostics.
CreativeIQ uses audience response to diagnose creative performance and guide rough-cut optimization and cutdowns.
Creative optimization and diagnostics.
CreativeIQ
Understand where your creative holds attention, builds connection and supports memory encoding. Use the findings to identify what to keep, change or cut.
Get started with CreativeIQIn practice
How to use it.
Refine rough cuts
Use audience response and edit recommendations to identify what to keep, change or cut in a rough cut.
Guide cutdowns
Identify the scenes and messages to retain when developing shorter versions of your creative.
Creative Intelligence
Research beyond the product.
Explore concept testing, creative diagnostics and edit recommendations through Brainsights’ Creative Intelligence solution.
Explore Creative IntelligenceGet in touch
Get started with your creative.
Discuss a research project, or find out how SI Maps, IntegrationEQ and CreativeIQ could support your work.