Brain Briefing, Episode 7: 23Andme | Discover the Grinch’s dna
Brain Briefing—part of our Brain Food education initiative—is our weekly video series exploring the unconscious response of people to popular content.
Episode 7 reveals how consumers respond to 23AndMe’s holiday spot where the Grinch discovers what’s in his DNA. While the final moments for the at-home DNA kit provider work well, the key moments for the film release do not.
Ensure your holiday moments matter. Read our Holiday Report, Unwrapping the Mind of the Holiday Shopper. Out now!
How to read: The solid line shows the neural engagement level of Canadian holiday shoppers, a measure of engagement and persuasiveness derived from audience brain wave activity. The dotted line is the benchmark for this audience. Hit “play” and follow along to see how they respond.
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