Brain Briefing, Episode 2: Intel Holiday featuring LeBron James and Jim Parsons
Brain Briefing - part of our Brain Food education initiative - is our new weekly video series exploring the unconscious response of people to popular content. Carrying on our theme of basketball from last week - and ahead of the launch in July of our Holiday Ad Effectiveness - we feature LeBron James in an Intel/Best Buy holiday ad alongside Jim Parsons.
How to read: The solid line shows the neural engagement level of holiday shoppers, a measure of engagement and persuasiveness derived from audience brain wave activity. The dotted lined is the benchmark for this audience. Hit the play button and follow along to see how they respond.