Brain Briefing, Episode 8: BMW cANADA | The Perfect Match
Brain Briefing—part of our Brain Food education initiative—is our weekly video series exploring the unconscious response of people to popular content.
Ahead of her appearance in the US Open Finals against Serena Williams, Episode 8 reveals how Canadians respond to Canadian teenaged tennis phenom Bianca Andreescu, in her ad for BMW Canada.
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How to read: The solid line shows the neural engagement level of Canadians, a measure of engagement and persuasiveness derived from audience brain wave activity. The dotted line is the benchmark for this audience. Hit “play” and follow along to see how they respond.
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