Creative
Creative Intelligence
Test concepts before production, diagnose audience response and refine rough cuts and cutdowns.
Explore Creative Intelligence
Say hello to Brainsights
Brainsights is a neuro-intelligence platform for creative, innovation and media. We combine neuroscience, technology and research to help brands, agencies and media companies test ideas, improve creative and measure media impact.
Our solutions
Research for the decisions you make.
Test creative, investigate new experiences, and measure how media and partnerships perform.
Innovation
Neuro Labs
Design custom studies of new technologies, experiences and real-world environments.
Explore Neuro LabsMedia
Media Impact
Compare media channels, develop planning guidance and measure brand integrations within content.
Explore Media ImpactHow it works
Connect audience response to content.
We use EEG to record brain activity as people experience content, deriving measures of attention, connection and memory encoding.
Our technology syncs those measurements to the content, frame by frame. Researchers examine how the response changes across an experience and turn the findings into guidance for your creative or media decision.
Why BrainsightsOur products
Put the research to work.
Tools for billboard planning, brand integration measurement, and creative optimization and diagnostics.
Out-of-home intelligence
SI Maps
Use neuroscience-based billboard impact scoring to inform out-of-home planning and buying.
Discover SI MapsPartnership intelligence
IntegrationEQ
Measure audience response to brand integrations and compare their performance with Brainsights’ benchmarks.
Discover IntegrationEQCreative optimization and diagnostics.
CreativeIQ
Diagnose audience response and use the findings to refine rough cuts and cutdowns.
Discover CreativeIQ
Get in touch
Get started on your next project.
Discuss a research project, or find out how SI Maps, IntegrationEQ and CreativeIQ could support your work.