Brain Briefing, Episode 4: Amazon - Can you feel it?
Brain Briefing—part of our Brain Food education initiative—is our weekly video series exploring the unconscious response of people to popular content. It’s Prime Day, and continuing our ‘Christmas in July’ theme, let’s have a look at Amazon’s 2018 holiday ad from the UK.
Despite the backing of a popular Jackson Five cover, this ad sunk Amazon’s neural effectiveness compared to its 2017 spot. You’ll understand why in our Holiday Ad Effectiveness Report, coming out later this month!
How to read: The solid line shows the neural engagement level of Canadian holiday shoppers, a measure of engagement and persuasiveness derived from audience brain wave activity. The dotted line is the benchmark for this audience. Hit “play” and follow along to see how they respond.