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Hip-hop Data Package

$9,500.00

From Coca Cola, Pepsi, McDonald’s and Wendy’s, to Just Eat, Uber, Nike and Adidas - the world’s biggest brands regularly partner with the world’s most famous hip hop artists. 

But what separates the truly effective cultural collaborations from the flash-in-the-pan flavours of the month?

Does Kendrick Lamar’s poetry in a Beats by Dr Dre ad connect as deeply as his appearance alongside Ray Dalio in a Cash App ad? 

Does Megan Thee Stallion’s work for Cheetos land as strongly as her collaboration with Popeye’s Chicken? 

Does Snoop Dogg’s work for Docebo, Sodastream and Just Eat resonate equally well with consumers?

Capitalizing on hip hop’s cultural cache is something most every brand considers, but marketers must tread carefully so as to build meaningful connections with the community.

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From Coca Cola, Pepsi, McDonald’s and Wendy’s, to Just Eat, Uber, Nike and Adidas - the world’s biggest brands regularly partner with the world’s most famous hip hop artists. 

But what separates the truly effective cultural collaborations from the flash-in-the-pan flavours of the month?

Does Kendrick Lamar’s poetry in a Beats by Dr Dre ad connect as deeply as his appearance alongside Ray Dalio in a Cash App ad? 

Does Megan Thee Stallion’s work for Cheetos land as strongly as her collaboration with Popeye’s Chicken? 

Does Snoop Dogg’s work for Docebo, Sodastream and Just Eat resonate equally well with consumers?

Capitalizing on hip hop’s cultural cache is something most every brand considers, but marketers must tread carefully so as to build meaningful connections with the community.

From Coca Cola, Pepsi, McDonald’s and Wendy’s, to Just Eat, Uber, Nike and Adidas - the world’s biggest brands regularly partner with the world’s most famous hip hop artists. 

But what separates the truly effective cultural collaborations from the flash-in-the-pan flavours of the month?

Does Kendrick Lamar’s poetry in a Beats by Dr Dre ad connect as deeply as his appearance alongside Ray Dalio in a Cash App ad? 

Does Megan Thee Stallion’s work for Cheetos land as strongly as her collaboration with Popeye’s Chicken? 

Does Snoop Dogg’s work for Docebo, Sodastream and Just Eat resonate equally well with consumers?

Capitalizing on hip hop’s cultural cache is something most every brand considers, but marketers must tread carefully so as to build meaningful connections with the community.

What’s in the package?

What can you use this for?

  • Understand how to build the most impactful hip hop collaborations that engage consumers

  • Reveal the advertising risks associated with partnering with the most popular commercial artists that feature for multiple brands

  • Deep dive into the mechanics of successful hip hop-related advertising campaigns, like McDonald’s Famous Meals

  • Quantify the impact of custom brand hip hop songs (Arby’s Spicy Fish Diss Track, Wendy’s Buy U a Frosty) versus more orthodox advertising

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Reach us at think@brainsights.com to request training or to enquire about our other services.

Licensing

Please review the Data License Agreement before buying or downloading data from Brainsights.

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