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Brain Briefing, Episode 4: Amazon - Can you feel it?

Brain Briefing—part of our Brain Food education initiative—is our weekly video series exploring the unconscious response of people to popular content. It’s Prime Day, and continuing our ‘Christmas in July’ theme, let’s have a look at Amazon’s 2018 holiday ad from the UK.

Despite the backing of a popular Jackson Five cover, this ad sunk Amazon’s neural effectiveness compared to its 2017 spot. You’ll understand why in our Holiday Ad Effectiveness Report, coming out later this month! 

How to read: The solid line shows the neural engagement level of Canadian holiday shoppers, a measure of engagement and persuasiveness derived from audience brain wave activity. The dotted line is the benchmark for this audience. Hit “play” and follow along to see how they respond.

95% of decision-making happens in the unconscious brain

Are you measuring that? Brainsights can help.


Introducing CURE


Content Unconscious Response Evaluation is our approach to analyzing human reactions to stimuli and experiences. Through the recording and analysis of neural activity in the decision-making part of the brain, CURE empowers our customers to radically grow their business with brain data.


It’s using neuroscience technologies to uncover how unconscious minds process and react to video content at the neurological level.

You specify the stimuli, people and timelines, and we’ll do the rest. We take your target specifications and recruit from our community. We expose your video stimuli through the channels of your choosing, deploying our brain measurement platform to record unconscious response to content.

Because you know that decisions are made in the unconscious mind. You're done guessing if, where and how your content engages and persuades.


See how CURE can work for you.


Our Customers


Some of the biggest companies in the world rely on Brainsights to grow their brands and drive their business.