Exposing the Unconscious AGE BIAS in Media

Exposing the Unconscious AGE BIAS in Media

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Brainsights reveals the cross-generational biases of Canadian consumers – and how marketers can best speak to a forgotten generation.

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Addressing the age bias in advertising

There’s an age bias in media.

In the agencies that create brand advertising, those who are 50+ are hugely underrepresented. Marketing departments seem to obsess over youth, poring over reports on how to market to Millennials and their successors, Gen Z.

Our research reveals four key actions for both marketers and the general public alike that can help to better understand Boomers and bust the age bias. Download the full report to read more.


HomeEquity Bank is the proud partner of this research. Their mission is to understand and better serve 55+ Canadians to help them retire in the home they love. Visit chip.ca to learn more.