Unwrapping the Mind of the Holiday Shopper

Unwrapping the Mind of the Holiday Shopper


With our Holiday Ad Effectiveness Report, you’ll have the insights you need to develop advertising and content campaigns that speak directly to the mind of holiday shoppers this season. This syndicated report analyzes the neurological response of Canadian holiday shoppers to dozens of the top holiday ads from Canada and around the world, using over 1 Billion brain data points in the largest-ever neuroscience study into Holiday Ad Effectiveness.

In this report, we reveal:

  • The benefits and risks of the five key holiday themes - Traditions, Family Stories, Women’s Identities, Internet/Meme culture and Gifting & Giving - detailing what works best, and how advertisers should be using each to connect with Canadians.

  • The risks of utilizing specific styles, particularly UGC, animation and CGI, and media formats, including ad length.

  • How music impacts consumer connection and the best way to utilize different music types to drive holiday ad performance.

  • Best-in-class case studies for holiday ad effectiveness.

If you’re a brand or brand partner tasked with delivering results this holiday season, this report is for you.

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