Dissect audience response to your content. Understand the underlying drivers of advertising and brand performance to improve effectiveness. Test animatics, optimize rough cuts, and decompose ad tracking results. Measure your advertising content before it goes live and periodically throughout your campaign.
Test creative concepts
Improve the prospect of success for creative concepts. Test animatics, rough cuts, scripts, or inspirational content across multiple screens and environments.
Optimize your content
Understand how best to cut and optimize your existing creative assets by length, screen, or platform to maximize brand communications effectiveness.
Measure branded content performance
Measure the impact of branded content, brand integrations and sponsorship activations and compare like-for-like with traditional advertising through granular neuromeasurement of key brand moments.