Posts in Uncovering Bias
Earth Month: TD CommonGround Project—150+ Green Spaces Ready To Bring Us Together (1)

The TD CommonGroundProject, a commitment by the bank to invest in more than 150 green spaces for Canada’s 150thbirthday, takes a different approach to the benefits of green space, eschewing the environmental benefits, and instead focusing on the emotional benefits of providing spaces to bring people together, and how a brand is working to provide these.

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Earth Month: WWF - They Can't Go On Without You (Wildlife + Oceans)

WWF’s ‘They can’t go on without you’ uses vivid imagery backed by an appropriate song to communicate the plight of Wildlife in one ad, and Oceans in another. But while the styles are very similar, the responses are quite different. Wildlife tugs on our heartstrings in a way that Oceans does not. But Oceans have us encoding more to memory than Wildlife does. 

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What really matters to Torontonians?

Socio-political issues that matter to Torontonians can spark local debates, on- and off-line but what does the subconscious brain say? Since the subconscious is the part of the brain where decisions are made, Brainsights deployed its audience brain measurement platform to better understand what issues really matter to Toronto voters ahead of the municipal election on October 22nd.

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Politics And The Brain - 2018 Ontario provincial election

Voting is one of the most important processes we can participate in as citizens of a well-functioning society. But, before checking that box on the ballot, we have a responsibility to inform ourselves before making a decision. Information on the candidates themselves are plentiful, but we make decisions on more than just facts - emotion and bias also play important roles in our decision-making process.

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