Earth Month: TD CommonGround Project—150+ Green Spaces Ready To Bring Us Together (1)

The TD CommonGroundProject, a commitment by the bank to invest in more than 150 green spaces for Canada’s 150thbirthday, takes a different approach to the benefits of green space, eschewing the environmental benefits, and instead focusing on the emotional benefits of providing spaces to bring people together, and how a brand is working to provide these.

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Earth Month: WWF - They Can't Go On Without You (Wildlife + Oceans)

WWF’s ‘They can’t go on without you’ uses vivid imagery backed by an appropriate song to communicate the plight of Wildlife in one ad, and Oceans in another. But while the styles are very similar, the responses are quite different. Wildlife tugs on our heartstrings in a way that Oceans does not. But Oceans have us encoding more to memory than Wildlife does. 

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