Earth Month: Dasani - Plant Bottle
The core claim of Dasani’s ad, that it’s innovative bottle design contains up to 30% plant-based plastic, fails to persuade audiences.
VO: “A brilliant idea starts at the source”
What fails to engage?
VO: “Through innovative design, we’re taking steps to create a better future. Now, the pure fresh taste of Dasani comes in a redesigned bottle, up to 30% made from plants, and as always, is 100% recyclable. PlantBottle, designed to make a difference.”
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