Earth Month: Dasani — Plant Bottle

The core claim of Dasani’s ad, that it’s innovative bottle design contains up to 30% plant-based plastic, fails to persuade audiences.

Screened October 2018 | 160 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

Screened October 2018 | 160 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

What engages?

[0:06-0:11]

  • VO: “A brilliant idea starts at the source”

What fails to engage?

[0:12-0:30]

  • VO: “Through innovative design, we’re taking steps to create a better future. Now, the pure fresh taste of Dasani comes in a redesigned bottle, up to 30% made from plants, and as always, is 100% recyclable. PlantBottle, designed to make a difference.”


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