Earth Month: What You Can Do About Climate Change At Home

This US Environmental Protection Agency spot shares a litany of actions people can take at home to reduce their carbon emissions. Sadly, little of it persuades. 

Screened October 2018 | 39 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

Screened October 2018 | 39 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

What engages?

[Nothing]

  • Sadly, nothing in this spot brings all three neural engagement scores above benchmark simultaneously.

What fails to engage?

[0:11-0:27; 0:40-0:50]

  • VO: “Swap out five of your most-used lightbulbs with energy star bulbs like CFLs or LEDs, change air filters regularly, lower your thermostat in the winter and raise it in the summer, and make sure you maintain your heating and air conditioning system”

  • VO: “Recycling conserves energy used to manufacture and dispose of these products, which cuts down on greenhouse gas emissions. Turn off the water while brushing your teeth, and fix leaky toilets and faucets.”


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