Earth Month: US EPA — Light bulbs cut your carbon footprint

A matter-of-fact spot from the US EPA shares insights on the money and energy-saving quality of appropriate light bulbs, and would have performed even better should the information have been Canadian.

Screened October 2018 | 37 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

Screened October 2018 | 37 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

What engages?

[0:09-0:12, 0:24-0:26]

  • VO: “They last longer, cost less and cut your carbon footprint” with images of light switches and lights on screen

  • VO: “Reduce carbon pollution” with EPA url on screen

What fails to engage?

[0:14-0:19]

  • VO: “If every home in America replaced the five most used bulbs with Energy Star ones, we would save about $8B each year” with images of a family around a kitchen counter, and $100USD bills on screen.


For more information on how to read and interpret these analyses, click here.