Earth Month: TD CommonGround Project - 150+ green spaces ready to bring us together (2)

The “more we get together” sung by diverse peoples, followed by statements of ‘together’ in native tongues, engages viewers by underlining the social and emotional benefits of green initiatives. 

Screened August 2017 | 82 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

Screened August 2017 | 82 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

What engages?

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  • TD Common Ground project | A legacy for Canada’s 150th– The opening notes of “The more we get together” sung by the small girl playing at the playground

  • The song continues, with the next line sung by two men at a picnic

  • Friends communicate in sign language on a park bench | Friends dressed in Canada gear

  • Final message on screen - #TDCommonGroundproject: A legacy of getting 150+ green space ready to bring Canadians together with map of Canada and plots in green. 

What fails to engage?

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  • As the small girl runs with the flag, the music slowly fades, signalling the end of the ad, and neural engagement metrics sink.


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