Earth Month: The Bus. From GO. The GO Bus.

GO Transit delivers a unique, tongue-in-cheek ad to describe the appeal of The Bus - and take down classic auto advertisements - using the popularity of the Auto Show as a platform to push public transit. 

Screened February/March 2019 | 160 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

Screened February/March 2019 | 160 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

What engages?

[0:00-0:09; 0:16-0:28 ]

  • The opening “Most Vehicles Demand all your Senses”

  • The lightning strike following “It has a name’, and The Bus is revealed

  • The heavy drum beat and the shots of the bus. 

  • “It’s like the self-driving car has arrived early… and we saved you a seat” delivers peak Attention and Connection

What fails to engage?

[0:32-0:44]

  • “Close your eyes, rest your head Browse memes of cats”


For more information about how to read this analysis, click here.