Earth Month: The Bus. From GO. The GO Bus.
GO Transit delivers a unique, tongue-in-cheek ad to describe the appeal of The Bus - and take down classic auto advertisements - using the popularity of the Auto Show as a platform to push public transit.
[0:00-0:09; 0:16-0:28 ]
The opening “Most Vehicles Demand all your Senses”
The lightning strike following “It has a name’, and The Bus is revealed
The heavy drum beat and the shots of the bus.
“It’s like the self-driving car has arrived early… and we saved you a seat” delivers peak Attention and Connection
What fails to engage?
“Close your eyes, rest your head Browse memes of cats”
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