Posts tagged WWF
Earth Month: WWF - They Can't Go On Without You (Wildlife + Oceans)

WWF’s ‘They can’t go on without you’ uses vivid imagery backed by an appropriate song to communicate the plight of Wildlife in one ad, and Oceans in another. But while the styles are very similar, the responses are quite different. Wildlife tugs on our heartstrings in a way that Oceans does not. But Oceans have us encoding more to memory than Wildlife does. 

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