Posts tagged Volkswagen
Can we quantify the impact of scandal on ad effectiveness?

Responding to scandal by withdrawing advertising is about brand safety and the importance of context in creating associations in the minds of consumers. Exploring the unconscious response of Canadians to the SNC Lavalin scandal and the Liberal party proves instructive in how advertisers should respond to crises and scandal.

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Reputation in sport

Two events in as many weeks earlier this year have reminded us of the importance of reputation in the business of sport — but the two couldn’t be more different. One involves how reputational damage to a brand can have potentially devastating effects on a sponsorship property. The other involves how reputational damage to a property can potentially diminish the brand.

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