Posts tagged Toronto
What really matters to Torontonians?

Socio-political issues that matter to Torontonians can spark local debates, on- and off-line but what does the subconscious brain say? Since the subconscious is the part of the brain where decisions are made, Brainsights deployed its audience brain measurement platform to better understand what issues really matter to Toronto voters ahead of the municipal election on October 22nd.

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What your brain told us about TIFF 2017

For movie-loving Torontonians, TIFF is the most exciting time of the year. But as it’s still early in the film festival calendar, there’s little known about the films to be screened; audiences don’t have the luxury of widespread critical reception on which to base their film-watching choices. Instead, they must rely more on the film trailers. This places the onus on the films’ creators and marketers to deliver the most compelling, heart-thumping, palm-sweating, pupil-dilating, mind-blowing film ad to drive interest and buzz. Not an easy feat.

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