Posts tagged Politics
What really matters to Torontonians?

Socio-political issues that matter to Torontonians can spark local debates, on- and off-line but what does the subconscious brain say? Since the subconscious is the part of the brain where decisions are made, Brainsights deployed its audience brain measurement platform to better understand what issues really matter to Toronto voters ahead of the municipal election on October 22nd.

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Politics And The Brain - 2018 Ontario provincial election

Voting is one of the most important processes we can participate in as citizens of a well-functioning society. But, before checking that box on the ballot, we have a responsibility to inform ourselves before making a decision. Information on the candidates themselves are plentiful, but we make decisions on more than just facts - emotion and bias also play important roles in our decision-making process.

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Polling the subconscious — Hillary's emails

It’s plagued the Democratic candidate throughout the campaign, an issue that Trump has pressed relentlessly to assert his claims of Hillary’s corruption. But is there anything we can learn from neuroscience regarding how much the email scandal hurts Hillary? And what happens now with the announcement by the FBI director of fresh material to consider?

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