Posts tagged Manchester United
Manchester United's Product is Diminishing its Brand

The global appeal of Manchester United Football Club is a brand promise of exciting, dramatic attacking football, led by some of the world’s best players and biggest personalities. A lineage that stretches from George Best through to Eric Cantona, Ryan Giggs, David Beckham and Cristiano Ronaldo, the brand stands for success and style, steeped in a rich history of attacking football right to the final whistle.

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