Earth Month: Conservation International - Nature is Speaking - Liam Neeson is Ice

While ice cold in his Taken trilogy, Liam Neeson as Ice in this Conservation International film, using an overarching tone of guilt, struggles to meaningfully engage and persuade people.

Screened May 2018 | 147 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

Screened May 2018 | 147 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

What engages?

[0:00-0:04]

  • The opening four seconds with “A Conservation International Film” and opening shots of Ice.

What fails to engage?

[0:16-0:22, 0:33-0:57]

  • VO: “Well I used to [keep the world cool]. But humans keep warming this planet” – Visuals are ice and snow against a sunlit sky.

  • VO: “I raise sea levels. You do nothing. It has taken you decades to notice.” 

  • VO: “Perhaps I’m not so slow after all” with text on screen: Nature doesn’t need people. People need nature.

Other thoughts:

“I send pieces of me thundering into the ocean. You do nothing” delivers peak Connection levels, and alongside plateauing, lower levels of Attention, suggests a deep reflection on the part of audiences, but declining Encoding levels suggests that this reflection was fleeting. 


For more information on how to read and interpret these analyses, click here.