Earth Month: Nestle Pure Life Bottled Water — Pure Life Begins Now
This fantastical ad from Nestle persuades people at the key moments that a better life awaits with Nestle Pure Life water.
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VO: “It’s different here” – A close up of a young girl cuts to her diving into the water in a fantastical place.
VO and Text on Screen – “By drinking Pure Quality Water now”, which follows “A future full of possibilities starts”, alongside images of the young girl on a plank in outer space, peering out over earth before revealing the brand plate of Nestle Pure Life.
What fails to engage?
VO/Text on Screen: “There are no limits and everything is possible”, with visuals of transition into clouds and a pair of people paddle-boating in the clouds.
Attention and Connection levels remain solid throughout, and while Encoding levels may be below benchmark on average, above-benchmark Encoding happens at key moments – including the branding – demonstrating the power of commercial advertising in persuading the unconscious minds of people to consider these products.
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