Earth Month: Nestle Pure Life Bottled Water — Pure Life Begins Now

This fantastical ad from Nestle persuades people at the key moments that a better life awaits with Nestle Pure Life water.

Screened October 2018 | 190 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

Screened October 2018 | 190 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

What engages?

[0:05-0:08; 0:40-0:44 ]

  • VO: “It’s different here” – A close up of a young girl cuts to her diving into the water in a fantastical place.

  • VO and Text on Screen – “By drinking Pure Quality Water now”, which follows “A future full of possibilities starts”, alongside images of the young girl on a plank in outer space, peering out over earth before revealing the brand plate of Nestle Pure Life.

What fails to engage?

[0:26-0:32]

  • VO/Text on Screen: “There are no limits and everything is possible”, with visuals of transition into clouds and a pair of people paddle-boating in the clouds.

Other thoughts

Attention and Connection levels remain solid throughout, and while Encoding levels may be below benchmark on average, above-benchmark Encoding happens at key moments – including the branding – demonstrating the power of commercial advertising in persuading the unconscious minds of people to consider these products.  


For more information on how to read and interpret these analyses, click here.