Earth Month: TD CommonGround Project - 150+ green spaces ready to bring us together (3)

This TD CommonGround spot takes a different approach to the green space initiative, focusing much more on the variety of people saying ‘Together’ in their native tongue. It lacks the same impact as the other spots. 

Screened August 2017 | 82 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

Screened August 2017 | 82 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

What engages?

[0:00-0:06; 0:28-0:30 ]

  • TD Common Ground Project and opening notes to “The more we get together the happier we’ll be” sung by a small girl

  • The final brand plate with Canada 150 logo

What fails to engage?

[0:10-0:25]

  • The sequence of peoples saying ‘Together’ in their native tongues.


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