Earth Month: What you can do about climate change at work

Simple, straightforward behaviours for what can be done at work to reduce energy use and emissions, and encourage greener outcomes land well for this 60s PSA for the US Environmental Protection Agency.

Screened October 2018 | 59 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

Screened October 2018 | 59 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

What engages?

[0:03-0:17; 0:30-0:41; 0:46-end]

An initial rallying cry that puts the power of change in the hands of individuals.

  • VO: “The choices we make affect the amount of greenhouse gases we put out into the atmosphere.”

Simple instructive solutions matched with clear visuals

  • VO: “Making a few changes around the office can cut carbon emissions. Shut off your computer, monitor and other electronics when you’re not using them”

  • VO: “Green your commute by walking, biking, taking public transportation and carpooling. Recycle paper and plastic”

  • VO: “Buy office products that use recycled content”

A final, clear call to action to reduce carbon impact and act now.

  • VO: “reduce your carbon impact to the environment. Act now on climate change.”

What fails to engage?

[0:21-0:25]

  • “Turn off lights in rooms you’re not using, and at the end of the day”


For more information on how to read and interpret this analysis, click here