Posts in Community Outreach
Super Bowl LIII ad scorecard: The sacks

So far in this year’s Super Bowl Ad Scorecard, we’ve seen which ads came out on top as well as which ads fell mid-tier when it comes to engaging Canadians at the subconscious level of the brain. In this final installment, will look at which ads made like the Rams’ offensive and failed to get anything going.

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2017's most heartwarming Christmas spot

It seems that most families have some sort of holiday tradition. At Brainsights, ours is measuring the most heart-warming spot of the year. In 2015, we had a tie between Sainsbury's Mog's Christmas Calamity and John Lewis' viral sensation Man On The Moon. You probably remember seeing those ads in your social media feed....the John Lewis ad has been viewed almost 30 million times to this day.

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Your brain on LCD Soundsystem

To say that music evokes some of the most visceral emotions we have as humans would hardly be considered a controversial statement. And music fans are often highly opinionated when it comes to what they love or hate. That being the case, Brainsights recently set out on a mission to tackle a controversial question: “How can we determine a band's biggest fan?”

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What your brain told us about TIFF 2017

For movie-loving Torontonians, TIFF is the most exciting time of the year. But as it’s still early in the film festival calendar, there’s little known about the films to be screened; audiences don’t have the luxury of widespread critical reception on which to base their film-watching choices. Instead, they must rely more on the film trailers. This places the onus on the films’ creators and marketers to deliver the most compelling, heart-thumping, palm-sweating, pupil-dilating, mind-blowing film ad to drive interest and buzz. Not an easy feat.

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