Posts in Community Outreach
Super Bowl LIII ad scorecard: The sacks

So far in this year’s Super Bowl Ad Scorecard, we’ve seen which ads came out on top as well as which ads fell mid-tier when it comes to engaging Canadians at the subconscious level of the brain. In this final installment, will look at which ads made like the Rams’ offensive and failed to get anything going.

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2017's most heartwarming Christmas spot

It seems that most families have some sort of holiday tradition. At Brainsights, ours is measuring the most heart-warming spot of the year. In 2015, we had a tie between Sainsbury's Mog's Christmas Calamity and John Lewis' viral sensation Man On The Moon. You probably remember seeing those ads in your social media feed....the John Lewis ad has been viewed almost 30 million times to this day.

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Your brain on LCD Soundsystem

To say that music evokes some of the most visceral emotions we have as humans would hardly be considered a controversial statement. And music fans are often highly opinionated when it comes to what they love or hate. That being the case, Brainsights recently set out on a mission to tackle a controversial question: “How can we determine a band's biggest fan?”

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What your brain told us about TIFF 2017

For movie-loving Torontonians, TIFF is the most exciting time of the year. But as it’s still early in the film festival calendar, there’s little known about the films to be screened; audiences don’t have the luxury of widespread critical reception on which to base their film-watching choices. Instead, they must rely more on the film trailers. This places the onus on the films’ creators and marketers to deliver the most compelling, heart-thumping, palm-sweating, pupil-dilating, mind-blowing film ad to drive interest and buzz. Not an easy feat.

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Topping the UK Christmas charts

With the big day quickly approaching, the Christmas advertising season is in full-swing. Constant bombardment from every angle, TV, radio, print, you name it, there’s Santa (or some derivative). ZenithOptimedia has recently revealed that nearly £310m will be spent globally this December on advertising, a sharp jump from 2014, whereby £287m was the reported spend. One is then left to wonder, what makes Yuletide content sticky? Furthermore, how can it be quantified and who will take home this year’s bragging rights?

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Why Brainsights needs a philosophy, and why that philosophy is fundamentally “openness” and “data respect”

Brainsights is a business that uses brain data to improve content. Regardless of whether that content is an advertisement, a show, or a public service announcement, packaging or even space design, we rely on our community of users – and their brains - to power this model. In exchange, we provide our community with economic, social and – when we host BrainFood parties - nutritional value.

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