Moments That Matter — Alexa Loses Her Voice

From opinion pieces to survey responses to viewer brain data, Amazon's Alexa Loses Her Voice was a favourite of this year's Super Bowl ads. It's Alexa-focused moments were highly memorable and humourous celebrity cameos from Gordon Ramsay and Rebel Wilson were effective at driving audience resonance. For a full play by play of the Moments That Matter for this spot, see the full report below.