Earth Month: SodaStream — It's Time For A Change

A quirky spot from SodaStream pokes fun at Coca Cola’s famous hilltop spot and attacks the corporations responsible for the proliferation of plastic waste. While the tone borders on the goofy at times, the spot does land a few punches. 

Screened October 2018 | 64 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

Screened October 2018 | 64 general population brains | Cross-screen | Toronto, Canada | General Content Benchmarks

What engages?

[0:00-0:07; 0:20-0:27; 1:06-1:12]

  • The opening moment of the men in suits laughing around a boardroom table.

  • The first few lines of the song: “I’d like to live in harmony with every little thing, to spread the love…”

  • The main female character looks at a plastic bottle she’s drinking from in a moment of epiphany, questioning her actions. The shot zooms back to the singing characters atop a mountain of plastic.

What fails to engage?

[0:28-0:38; 0:51-0:57; 1:21-1:31]

  • The scene of the seagull falling from the sky and coughing up a plastic bottle cap.

  • Six penguins waddling together trapped in a six pack plastic wrapper; the cut to the Rod Stewart-tortoise when he sings “it’s in our hands”

  • Storming the boardroom, the main characters ask: “Why use plastic bottles to drink water? One reusable Sodastreambottle can save up to 2000 bottles a year. And if you want bubbles”


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