[{"data":1,"prerenderedAt":86},["ShallowReactive",2],{"blog:\u002Fblog\u002F20261020-brainsights-at-the-gathering":3},{"id":4,"title":5,"author":6,"body":7,"date":76,"description":77,"extension":78,"heroImage":79,"meta":80,"navigation":81,"path":82,"seo":83,"stem":84,"__hash__":85},"blog\u002Fblog\u002F20261020-brainsights-at-the-gathering.md","Brainsights at The Gathering 2026","Kevin Keane",{"type":8,"value":9,"toc":69},"minimark",[10,19,25,30,35,40,53,57,61],[11,12,13,18],"p",{},[14,15],"img",{"alt":16,"src":17},"cover","https:\u002F\u002F9rkybgssg0plvycl.public.blob.vercel-storage.com\u002F20261020-brainsights-at-the-gathering\u002Fcover.png","Brainsights will join David Phillips and Paul Tedesco on stage at The Gathering Festival in Banff to share new effectiveness research and celebrate Canadian creative excellence.",[11,20,21],{},[22,23,24],"span",{},"The panel brings together marketing scientists to discuss the research and its implications for the industry. The session is fully booked—a welcome indication of the interest in understanding what makes marketing effective.",[11,26,27],{},[22,28,29],{},"For those unable to attend, the Institute of Canadian Agencies (ICA) will make the research available following the event, giving the wider industry an opportunity to explore the findings.",[11,31,32],{},[22,33,34],{},"The panellists will also be attending the festival throughout the week, providing further opportunities to connect and continue the conversation about research, creativity and marketing effectiveness.",[36,37,39],"h3",{"id":38},"about-brainsights","About Brainsights",[11,41,42],{},[22,43,44,45,52],{},"Brainsights is a Toronto-based data and human insights company that uses neuroscience to help organisations understand how audiences respond to creative content and media. Working with brands, agencies and media owners globally, Brainsights turns consumer response data into actionable insights for creative optimisation, media strategy and marketing effectiveness. Learn more at ",[46,47,51],"a",{"href":48,"rel":49},"https:\u002F\u002Fbrainsights.com",[50],"nofollow","brainsights.com",".",[11,54,55],{},[22,56,52],{},[36,58,60],{"id":59},"about-the-ica","About the ICA",[11,62,63,64,52],{},"The Institute of Canadian Agencies (ICA) is the not-for-profit association representing Canada’s advertising, marketing, media and public relations agencies. Founded in 1905, the ICA advocates for its members, champions Canadian creative excellence and works to strengthen the agency sector’s influence and growth at home and internationally. Learn more at ",[46,65,68],{"href":66,"rel":67},"http:\u002F\u002Ftheica.ca",[50],"theica.ca",{"title":70,"searchDepth":71,"depth":71,"links":72},"",2,[73,75],{"id":38,"depth":74,"text":39},3,{"id":59,"depth":74,"text":60},"2026-10-20","Brainsights joins the marketing effectiveness panel at The Gathering Festival.","md",{"src":17},{},true,"\u002Fblog\u002F20261020-brainsights-at-the-gathering",{"title":5,"description":77},"blog\u002F20261020-brainsights-at-the-gathering","ENc49UHp7lHAnAqAinRujCKnuorIkPEuFgif-GLzOy4",1792612323530]