[{"data":1,"prerenderedAt":91},["ShallowReactive",2],{"blog:\u002Fblog\u002F20261014-mrs-awards-2026-finalist":3},{"id":4,"title":5,"author":6,"body":7,"date":81,"description":82,"extension":83,"heroImage":84,"meta":85,"navigation":86,"path":87,"seo":88,"stem":89,"__hash__":90},"blog\u002Fblog\u002F20261014-mrs-awards-2026-finalist.md","MRS Awards 2026 Finalist","Kevin Keane",{"type":8,"value":9,"toc":73},"minimark",[10,18,21,24,27,30,33,38,49,53,61,65],[11,12,13],"p",{},[14,15],"img",{"alt":16,"src":17},"cover","https:\u002F\u002F9rkybgssg0plvycl.public.blob.vercel-storage.com\u002F20261014-mrs-awards-2026-finalist\u002Fcover.png",[11,19,20],{},"Brainsights, PA Consulting and The Trade Desk have been named finalists for the MRS Awards 2026 in the Advanced Insights & Analytics – Thought Leadership Award category, recognising their collaborative global omnichannel media research.",[11,22,23],{},"The shortlisting recognises the teams’ shared commitment to advancing media research and deepening the understanding of how people engage with media across channels.",[11,25,26],{},"The research began with an ambitious question and developed through close collaboration between the three organisations. Bringing it to fruition required curiosity, methodological rigour and a sustained commitment to exploring new approaches.",[11,28,29],{},"For Brainsights, the recognition highlights both the quality of the research and the partnership behind it. The company thanks the teams at PA Consulting and The Trade Desk for their ingenuity, trust and dedication throughout the project.",[11,31,32],{},"Brainsights is proud to share this recognition with its partners and looks forward to continuing to explore the questions shaping the future of media research.",[34,35,37],"h3",{"id":36},"about-brainsights","About Brainsights",[11,39,40,41,48],{},"Brainsights is a Toronto-based data and human insights company that uses neuroscience to help organisations understand how audiences respond to creative content and media. Working with brands, agencies and media owners globally, Brainsights turns consumer response data into actionable insights for creative optimisation, media strategy and marketing effectiveness. Learn more at ",[42,43,47],"a",{"href":44,"rel":45},"https:\u002F\u002Fwww.brainsights.com",[46],"nofollow","brainsights.com",".",[34,50,52],{"id":51},"about-pa-consulting","About PA Consulting",[11,54,55,56,48],{},"PA Consulting is a global innovation and transformation consultancy guided by its belief in the power of ingenuity to build a positive human future. Combining expertise in strategy, science, technology, engineering and design, PA helps organisations develop new products and services, improve performance and turn ambitious ideas into commercial success. Learn more at ",[42,57,60],{"href":58,"rel":59},"https:\u002F\u002Fwww.paconsulting.com",[46],"paconsulting.com",[34,62,64],{"id":63},"about-the-trade-desk","About The Trade Desk",[11,66,67,68,48],{},"The Trade Desk is a global technology company serving advertising buyers. Its cloud-based, self-service platform enables brands and agencies to plan, buy, manage and measure digital advertising across formats and devices. Through integrations with data providers, publishers and inventory partners, the platform helps advertisers reach audiences across the open internet. Learn more at ",[42,69,72],{"href":70,"rel":71},"https:\u002F\u002Fwww.thetradedesk.com",[46],"thetradedesk.com",{"title":74,"searchDepth":75,"depth":75,"links":76},"",2,[77,79,80],{"id":36,"depth":78,"text":37},3,{"id":51,"depth":78,"text":52},{"id":63,"depth":78,"text":64},"2026-10-14","Brainsights, PA Consulting and The Trade Desk shortlisted for MRS Thought Leadership Award","md",{"src":17},{},true,"\u002Fblog\u002F20261014-mrs-awards-2026-finalist",{"title":5,"description":82},"blog\u002F20261014-mrs-awards-2026-finalist","NMJxfI9WDLGJIVQIubNb8wwpsL-kxE8JX9uoO74mdQY",1792612323530]