What really matters to Torontonians?

Socio-political issues that matter to Torontonians can spark local debates, on- and off-line but what does the subconscious brain say? Since the subconscious is the part of the brain where decisions are made, Brainsights deployed its audience brain measurement platform to better understand what issues really matter to Toronto voters ahead of the municipal election on October 22nd.

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Why Explore Porn?

There’s overwhelming scientific evidence that our unconscious minds are steering our decision-making. Despite this, there’s a stubborn habit that we humans have – in the marketing industry and beyond – of clinging to both what we know, and what we’ve always done before. In consumer research, that means thinking that focus groups, surveys and digital analytics will reveal true consumer motivation. (They won’t).

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